Operating partner for creator-led businesses
You built the audience.
Let's build the company.
I help creators who have outgrown doing everything themselves. If your financials are scattered across spreadsheets, your team still waits on you, or every launch becomes a scramble, I step in to build the systems and clear ownership that keep the business moving.
Currently accepting select operating partner engagements
Background
Former COO of OfflineTV
- Multi-million-dollar creator business operations
- Seven-figure merch & commerce
- Built systems for finance, HR, and operations
- Hiring & payroll for employees and contractors
Services
Where growth starts to get messy.
You have more revenue, more people, and more opportunities than before. But the business still depends on you to keep everything connected.
Where it shows up
You may not know what each revenue stream actually earns, why cash feels tighter than expected, or what the business can safely afford to do next.
What I take on
- Cash flow and forecasting
- Profitability by revenue stream
- A monthly dashboard built for decisions
People are helping, but decisions, approvals, follow-ups, and unfinished work still find their way back to you.
What I take on
- Clear roles and decision-making authority
- Hiring plans and onboarding structure
- A weekly rhythm for ownership and follow-through
Merch, sponsorships, memberships, wholesale, and new products each have their own vendors, deadlines, details, and ways of going wrong.
What I take on
- Merch and membership operations
- Sponsorship workflows
- Wholesale, vendor management, fulfillment, and launches
The priority is clear, but ownership is not. No one fully owns the plan, the dependencies, or the follow-through.
What I take on
- Scoped plans with clear owners
- Dependencies, blockers, and follow-through
- Direct ownership of priority initiatives
What changes
The business no longer runs through you.
Clear numbers. Clear ownership. A team that keeps moving.
Start here
Operating Reset
For when you know the business is messy, but you can't tell what to fix first.
A focused two-week review to identify what is slowing the business down, clarify who should own what, and leave you with a practical 90-day plan.
From $3,000
What you leave with →
What you leave with
- A financial snapshot: what each part of the business actually makes
- A map of exactly where and why work gets stuck
- Clear ownership: every key function with one name on it
- A prioritized 90-day plan, built to run with or without me
Ongoing
Fractional Operating Partner
For when you need someone senior to own the operating side, but you're not ready to hire a full-time COO.
Ongoing support across the numbers, team, priorities, and major projects that keep the business moving.
Custom monthly pricing
Starting with a three-month engagement
The partnership includes →
The partnership includes
- A weekly operating meeting that decisions actually come out of
- A monthly dashboard: revenue, margin, and cash, explained
- One major initiative at a time, driven to done
- Commitments tracked and chased, so you don't have to
The exact scope is tailored to the company's highest-priority needs.
About
I know what happens when an audience becomes a company.
For three years I was the COO of OfflineTV, where I also ran the company's finances. My job was everything behind the content.
Budgets and forecasting for a multi-million-dollar business. Seven-figure merchandise operations. A membership program taken from launch to a five-figure member base. Hiring, payroll, and HR for employees and more than a hundred contractors. Partnerships, events, and the systems that kept all of it connected.
So when a founder tells me the numbers are hard to trust, or that nothing moves unless they push it, that's familiar ground. Most of these problems aren't signs that something is wrong. They're what happens when a business grows faster than its systems, and they're very fixable once someone actually owns them.
Since then I've been working hands-on with founder-led consumer brands. The work is practical: I get into the actual numbers, the actual team, and the actual workflows, and I measure success by whether things keep running after I step back.
I'm based in Seoul and work mostly with U.S.-based companies. I take on a few clients at a time so I can stay close to the work.
If too much of your business still runs through you, tell me where it's getting stuck.
Contact
Let's talk.
Tell me a little about your business and where you could use support.